Our Strategic Plan
SSI has 10 dedicated sales professionals committed to providing outstanding results. Our firm is unique in that we provide local coverage in our market, but also vertical coverage of Safeway, the three national drug chains (CVS, Rite Aid, Walgreens), and the three National Drug Wholesalers (ABC, McKesson, Cardinal). We are experts in coordinating the promotional activities of our chains and wholesalers and have a 25 year track record in developing comprehensive strategies to maximize their sales opportunities. We believe we are the only brokerage firm in the United States with an entire department dedicated to the three National Drug Wholesalers.
We concentrate exclusively on HBC products, so our manufacturers do not have to compete for time against large grocery principals. Many of the companies we work with are interested in improving the “Pharmacist Recommendation” portion of their marketing plan. We have developed several programs that put samples and/or selling materials in the hands of the pharmacy personnel at our key drug chains, as well as our Food/Drug Combos.
Our markets are also unique because many of our top drug accounts use AmerisourceBergen, McKesson, or Cardinal (Bartell Drugs, Bi-Mart, Hi-School, Medicine Shoppe) as a primary source of supply. We are experts in coordinating activities between our chains and wholesalers, and have strategies for utilizing the “Rapid Replenishment” program to your best advantage. With our seamless coverage of both the wholesale and retail side of the market, we make it easy to obtain SPIN Reports and track advertising coop, whether on a direct or indirect basis. Salvatori-Scott has web conferencing capabilities to help increase communication between our manufacturers and our people.
The individual sections in our profile more fully illustrates the depth of our vertical coverage of Safeway, the national drug chains, and the national Drug Wholesalers. These sections will give you specific detail of the services we provide, including Merchandising Support, Promotional Strategies, and Sales Coverage that is focused on gaining timely distribution for new products, increased distribution on existing items, and a more efficient spend of your trade marketing fund.
SSI is a member of NACDS, CHPA and PLMA |
